Thursday, July 15, 2010

Its all about walking!!

Never imagined a place that houses numerous brands can ever be used as a runway for walk or jog. The concept, not new in the West, is gaining some impetus here as well. Called Mall Walk, the exclusive concept has been initiated keeping in mind the paucity of green space around Malad and the increasing awareness towards a healthy lifestyle. A new place for walking and jogging for health freaks has come up in the shape of Malls. Everyday in the dawn at around 6 am, Malad’s Inorbit Mall is a flurry of activity. The gigantic arena is used for regular morning walk by the people in the vicinity of the mall. Nearly 50 -60 people can be spotted from 6 am to around 8 am, mostly middle-aged group. After passing the customary security check, patrons can use the entire area of the mall (first and second floor) as well as the car parking for walking or jogging. On the top of it a trainer is also available to give fitness tips. Though the notion is currently active only at InOrbit mall, Malad but the InOrbit mall at Vashi is also toying with the idea of something similar.
It won’t be a surprise to see some juice wallas and breakfast vendors in these malls offering their stuff in the early hours of the day. It anyways is a earning practice for them. Plus it provides additional free marketing to the uncountable branded stores in the mall. I guess these community-building measures will actuate people not to skip their walks even in the rainy seasons. Great job, Mall owners or whoever brought this inspiration to Mumbaikars.

1 comments:

Unknown said...

so when r we walkin thr? :-p
anyways verry good article..

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