Saturday, July 3, 2010

I can buy Merc soon!!

Few weeks back, German automaker BMW, which touched highest sales figures in the Indian luxury-sedan market in 2009, launched a scheme of selling second-hand BMWs with BMW authorized dealers. But this plan hasn’t been materialized yet as there are no BMW certified-used car dealers in the bazaar. However, its native arch-rival Mercedes-Benz has decided to boost its consumer base further with the launch of its analogous flagship of company-certified pre-owned cars. The company-driven agenda utilizes specific global benchmarks for vehicle evaluation, quality and warranty to offer company-certified pre-owned Merc cars. These pre-owned/used cars would be sold only through Merc authorized dealers.
“Comprehensive evaluation and refurbishment criteria, scientific tools for audit and inspection as well as manufacturer-backed warranty go into the making of a certified proven exclusivity vehicle. The dream of owning a Mercedes-Benz thus becomes even more achievable,” said Wilfried Aulbur, MD and CEO of Mercedes-Benz India.
Over 15 years of its presence in India, Mercedes-Benz had its dominance on luxury sedan market and sold around 30,000 cars but in the recent years the number is plummeting. Its local-soil contenders (Audi and BMW) have given Merc a run for their money in the Indian Market as more purchasers are paying attention to Audis and BMWs. Audi’s Q7 is recognized as the most powerful-diesel SUV in India while Audi’s A4 and A6,BMW’s 3-series and 5-series put forward a lot as compared to Merc’s C-class and E-class models.
Will the plan of providing used cars work for Merc to build up their lost vigor in the Indian Market, and will automobile aficionados like me(and some of my friends) be able to take a driving seat of Merc/BMW soon??

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